Demand-Side Signals
Treasury Priorities
What treasurers and CFOs are actually asking for — aggregated across leading annual surveys. Use this to separate demand-driven roadmap items from vendor-pushed features.
Section 1
Top Priorities This Year
Ranked by citation frequency across all major treasury surveys. Trend and signal badges show what's rising and whether demand comes from treasurers or vendors.
Section 2
Survey Sources
Annual research used to build this ranking. Each covers global treasury priorities.
AFP
AFP Treasury Benchmarking Survey 2025–2026
Nearly 3 in 4 treasury practitioners cite cash management and forecasting as top priorities. Over 60% cite cash/liquidity forecasting as the most challenging task they face.
PwC
PwC Global Treasury Survey 2025–2026
Both CFOs and treasurers ranked cash and liquidity management as top priority. Budget constraints (70%), limited technology skills (56%) and integration challenges (40%) are key blockers to treasury technology progress.
EY
EY DNA of the Treasurer 2025–2026
83% of treasurers expect their roles to transform by 2030. Treasurers spend 25% of time on traditional activities but only 16% on strategic decision-making. Agentic AI will free treasurers for strategic work.
Strategic Treasurer
Cash Forecasting & Visibility Survey 2025–2026
Cash visibility and forecasting accuracy remain the top unsolved problems in treasury. Manual processes and fragmented bank connectivity are cited as the leading causes of forecast error.
Section 3
Connected to Your Trends
How the Liqsight anchor trends map to what treasurers are actually demanding — vs. what vendors are pushing.
Confirmed by treasurer demand
Treasurers are explicitly asking for these in surveys — put them on your roadmap.
Supply-driven — unclear demand
Vendors and banks are pushing these. Survey evidence of treasurer pull is thin.
Mixed signals
Appear in both treasurer surveys and vendor news — monitor direction of pull.
Section 4
Roadmap Implications
What the survey data says about prioritization. Non-negotiables are cited in 3+ surveys with rising demand. Watch items have thin treasurer evidence.
Must have from day 1
Based on: Cited in 3+ surveys, rising trend, all segments
- Cash Forecasting & Visibility
- Real-Time Liquidity Position
- Treasury Automation
Build in first 6 months
Based on: Cited in 2+ surveys, stable
- Bank Connectivity
- FX Risk Management
- Virtual Accounts
Monitor, not urgent
Based on: Supply-driven, limited demand evidence
- Agentic AI in Treasury
- Open Finance API